Fall has brought a gust of updates and news for social media platforms 🍂💨

Hey friends! 👋

If we haven't met yet, I'm Kristen, the Marketing Manager at Tailwind.

Every week, I'll be sliding into your inbox with some bite size need-to-knows about your favorite social media and digital marketing platforms, tips, tricks and advice to help you get the most out of your marketing efforts.

Here's the latest:

Instagram Story videos up to 60 seconds long won't be broken up into 15-second clips any longer! You may see a new notification pop up in your account as Instagram continues to consolidate its video offerings. This great piece from Social Media Today also covers the changes to video content in the platform.

Meta is updating account switching and creation between Facebook and Instagram, making it easier to manage both. Some of the highlights include easier switching, notifications for both platforms in one Account center, and adding additional accounts and profiles to existing logins.

Learn from Pinterest: With the holiday season fast approaching, take a moment to look at this case study for Michael's craft and decor brand, detailing a multi-step campaign to drive awareness, consideration and conversion from the platform to in-store traffic.

Small Business: Need some email help? We've created a handy guide to small business email marketing on the blog!

That's it for this week! I'll be back in your inbox with more need-to-knows next week. Until then, get out there and enjoy the cooler weather! 🧣

Have you signed up for Tailwind yet? Think: post creation, scheduling, and publishing for your favorite social accounts. Then, add personalized marketing plans and email management. The result is small business marketing as bite-sized as this email. Try our forever-free plan!

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Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.